UK terrestrial TV network
storm™ technology used:
RedResponse mass calling
All mass interactive services run on storm, including promotions based around some of the UK's most popular TV content. Content Guru gives the broadcaster the ability to develop fully interactive relationships with viewers, capturing detailed information about viewing patterns and tastes and preferences, helping advertisers to refine their messaging and targeting.
- Viewers can respond immediately to promotional propositions, via phone, text or, if they are watching digitally, through their remote controls
- The ability to engage directly with their favourite shows contributes to viewer loyalty and helps to reduce channel switching.
For further information call +[44] (0)1344 852 350 or text Guru to 66663.
