UK national charity
storm™ technology used:
RedResponse mass calling, RedMessage SMS/MMS mobile messaging
For this fund-raising campaign, an IVR system recorded voice responses to an ad campaign, while a shortcode SMS system captured text responses. Respondents were sent a brochure about the issue driving the campaign.
- Automatic data capture allowed prompt fulfilment of requests for brochures
- A transcription service enabled daily reporting of response levels
- Responses were tracked by individual medium, helping to refine future targeted campaigns and reduce wastage
- The multi-channel mechanism delivered a higher response than expected and the campaign was extended from one month to two months
For further information call +[44] (0)1344 852 350 or text Guru to 66663.
