NEW PARTNERSHIP INKED AT MIPCOM BREATHES LIFE INTO VIEWER PARTICIPATION FORMATS
13 October 2008
ionoco and Content Guru today announced their collaborative launch of an end-to-end technology product that will solve issues associated with viewer participation TV and allow producers to develop new television formats. The product is called ionostorm, a unique new end-to-end mass viewer participation solution for game shows and quizzes, competitions, call TV, voting, real-time opinion polling and much more.
ionostorm combines Content Guru’s storm, the Deloitte-audited mass interactive communications platform, with ionoco’s graphics technology, which provides both visually stunning and robust 3D on-screen graphics presentation and matrix – the 100% tamper-proof gaming and competition entry system.
Viewer participation TV offers a vital source of revenue for broadcasters and production companies, whose traditional income base is under threat. Last year saw many companies suffer damaged reputations, the loss of viewer trust and hefty fines when stories of viewer deception emerged.
This is the first time two such powerful technologies have come together and the resulting ionostorm will not only address existing compliance issues but, just as importantly, will provide producers and broadcasters with vast new creative possibilities to integrate viewer participation into formats.
ionostorm provides real-time viewer response and profiling capabilities which can track and dramatise viewer interactions live on screen on a secure and fully auditable platform. ionostorm controls and manages every aspect of the viewer participation process: from point of entry to on-screen display and verification. The product enables real-time multi-channel interaction including voice, SMS, web and mobile.
David Walton, Co-Founder and Chairman of ionoco says, “The integration of ionoco’s world-leading technology with Content Guru’s storm has resulted in an end-to-end product that will put participation TV well and truly back on the agenda.”
Martin Taylor, Sales and Marketing Director of Content Guru says, “ionostorm will bring alive the mass interaction capabilities of storm and open the door for millions of viewers to interact with new and exciting programme formats.”
Content Guru and ionoco will be available on Stand G3.01 at MIPCOM, where they will be showcasing a live and interactive demonstration of ionostorm technology.
For further information call +[44] (0)1344 852 350 or text Guru to 66663.
