NEW SERVICE OFFERS FAST TRACK TO MMS
STORM RedMessage offers hosted multimedia messaging
19 February 2009
Multimedia Messaging Services, or MMS, are among the next generation of killer applications set to drive new growth in the mobile sector. Software as a Service specialists Content Guru have introduced a new hosted MMS service, RedMessage™, that will allow service providers, carriers and resellers to deploy sophisticated MMS capabilities rapidly and at low cost.
RedMessage is offered as a hosted application running on STORM™, Europe's largest mass interactive services platform, which is co-owned with Cable&Wireless.The Software as a Service (SaaS) model allows MMS to be adopted without significant capital outlay, and with lower and more predictable operational costs.
"MMS has the potential, but it is hindered by a number of factors at the moment." says Sean Taylor, Managing Director of Content Guru. “The old clichés of 'compelling content' and 'killer applications' will be key to unlocking that potential, and what STORM does is allow those innovative services to happen, quickly, easily and cheaply.
"We believe that STORM's vast capacity, and its interconnects with all the major mobile networks, make it an outstanding platform for the delivery of a full MMS service."
MMS can add real value when it is integrated with other channels as part of a communications campaign. In one example, STORM's multi-channel architecture could allow users browsing a cinema website on their mobiles to be sent movie trailers as messages, rather than attachments, direct to their phones.
They can then click through from the trailer direct to a booking system, also hosted on STORM.
"In many scenarios audio and video content carry much greater impact than simple text, especially on the new generation of large screen devices like iPhones and BlackBerries," says Taylor. "Users want to get the best from their new mobiles, and will be adopting more content-rich services from their providers, and their chosen brands.
"There is an exciting array of opportunities with MMS. I hope that STORM will help the technology realize its true potential."
RedMessage is available now from Content Guru, with a variety of pricing options, including the ability to run self-funding or profit earning campaigns.
For further information call +[44] (0)1344 852 350 or text Guru to 66663.
