Content Guru and Cable&Wireless showcase the power of partnership
5 October 2009
STORM® UK, the converged mass interactive platform owned by Content Guru and Cable&Wireless Worldwide, makes its international exhibition debut at IT Telecom World this year. STORM is Europe's largest integrated multimedia communications platform, and is fully integrated into the Cable&Wireless next-generation network, representing a bold and innovative partnership between a leading FTSE 100 company and a new type of technological entrepreneur.
STORM gives organisations the ability to apply advanced technologies to the challenges of winning and retaining customers, improving service and reducing costs. After a two-year UK pilot programme, customers already using the platform include blue-chip organisations in the utilities, financial, transport and public sectors.
Nigel Stevens, Director of Product Management, Cable&Wireless Worldwide, explains "Customers' communication infrastructure is now a critical source of differentiation and competitive advantage. STORM was developed to give our customers the tools to provide market-leading service and the platform provides our customers with multi-channel options for interaction with their customers.
"Personalised and differentiated communication can improve service and build loyalty to develop a stronger relationship long-term and so we're delighted to be able to offer this service to our customers."
STORM's continuously evolving portfolio of services includes Mobile Internet; video-to-mobile; text (SMS) and multimedia (MMS) messaging; mass inbound and outbound services (such as interactive TV services); IP-based contact centre services and IP Centrex; Voice-over-IP and SMS/MMS/email integration. It is the convergence of these diverse technologies onto a single, mass-scale platform that makes STORM a compelling proposition.
Content Guru was established in 2005 to offer bespoke interactive and communications services through the Software-as-a-Service (SaaS) model. This outsourced approach allows customers to adopt new technologies quickly, without committing to substantial capital expenditure.
Says Sean Taylor, Director at Content Guru: "For a global organisation like Cable&Wireless, it takes time to identify and build disruptive technologies like STORM. But we have made it very easy for them, because it is the sole focus of our operation.
"Partnerships like this offer tremendous value to customers, because they get scale and reliability, with the added benefit of having access to fast, high quality, bespoke development skills."
For further information call +[44] (0)1344 852 350 or text Guru to 66663.
